Friday, May 3, 2019
During the post-war period, Trentino found itself in a state of underdevelopment and the Zobele Chemical Products Factory promptly set about making some structural and organisational changes. Enrico Zobele Senior began to pass down the secrets of the business and management skills to his two sons, Luigi and Fulvio. He died in 1950, but only after having entrusted his heirs with the helm of the company.
The new Zobele generation had to immediately face the threat of DDT arriving from the US to the Italian market: "dichlorodiphenyltrichloroethane" was a chemical product initially used to prevent malaria, typhoid and other insect-borne diseases, later converted into a generic pesticide in spray format. Simple and effective, it put the demand for the flycatcher at risk and, therefore, it became essential to expand the range of products in the Zobele catalogue. This convinced the two brothers to start rethinking the products and the target markets.
