Qubì

“There was great excitement and enthusiasm about the production launch of Qubì dishwasher tabs” recalls Giovanna Zobele, Enrico’s sister, who worked in the company for a short time in the first in-house analysis laboratory for production control.

Qubì was the first tab detergent on the market, further confirmation of Zobele’s ability to innovate.

In the Eighties, a mucilage problem arose in the Adriatic Sea, most likely caused by phosphates present in detergents. Qubì tabs did not contain those substances, and pleas by the politicians of that time for the use of phosphate-free detergents to protect the Italian coasts, boosted sales.

This little product put Zobele in direct competition with the giant Finish, which tried to buy out its competitor on several occasions. Zobele held firm until the Nineties, when it decided to concentrate on product innovation and development, becoming a strategic partner for the world’s leading manufacturers, thus closing the Qubì line.