17 May 2019
Zobele Retail Solutions at PLMA in Amsterdam on 21st -22nd May 2019

Zobele Retail Solutions will be exhibiting at the PLMA (Private Label Manufacturers Association) in Amsterdam the 21st and 22nd of May.

Zobele Retail Solutions will be exhibiting at the PLMA (Private Label Manufacturers Association) in Amsterdam in May. The PLMA is one of the world’s largest fairs dedicated to private label. The show runs from 21st to 22nd May.

The booth is at Amsterdam RAI Holland Complex (BOOTH N-431). 

Celebrating its 100 years of activity as Global Leader in Pest Control and Air Care, and reinforcing the growing presence in Personal and Laundry Care, Zobele Retail Solutions will be introducing ready-to-market novelties and a full range of solutions for the global shelves.

 

 

read more
15 May 2019
Employees as part of the family

On reading the will of Enrico Zobele Senior, after his death in 1950, it was discovered that he had left very precise instructions for five longstanding employees in recognition of the services rendered to the company.

On 30th October 1950, Luigi and Fulvio had to emotionally and organisationally deal with the death of their father.

On reading the will, it was discovered that Enrico Zobele Senior had left very precise instructions for five longstanding employees (Giovanni Girardi, Luigi Zadra, Vittorio Bertoldi, Beniamino Cattoni and Pietro Filippini): a payment of one thousand lira for each year of work, “for the services rendered to my company". This was in recognition of the people and families who had grown up with the Zobele family and had expanded, from father to son, relative to relative, the company structure of employees and workers.

Worthy of a special mention are the Bertoldi and Zadra families, close friends of Enrico Senior who witnessed the launch of the first business and whose descendants for generations to come would work in the company with the same feeling of gratitude and belonging of their parents and their grandparents.

Provisions were also included in the will for certain sums of money to be given to charitable organisations in Trento.

 

 

read more
3 May 2019
Second Zobele Generation

During the post-war period, the new Zobele generation had to immediately face the threat of DDT and to start rethinking the products and the target markets.

 

During the post-war period, Trentino found itself in a state of underdevelopment and the Zobele Chemical Products Factory promptly set about making some structural and organisational changes. Enrico Zobele Senior began to pass down the secrets of the business and management skills to his two sons, Luigi and Fulvio. He died in 1950, but only after having entrusted his heirs with the helm of the company.

The new Zobele generation had to immediately face the threat of DDT arriving from the US to the Italian market: "dichlorodiphenyltrichloroethane" was a chemical product initially used to prevent malaria, typhoid and other insect-borne diseases, later converted into a generic pesticide in spray format. Simple and effective, it put the demand for the flycatcher at risk and, therefore, it became essential to expand the range of products in the Zobele catalogue. This convinced the two brothers to start rethinking the products and the target markets.

 

read more
18 Apr 2019
Wax, grease and paints

Towards the end of the 1930s, the product catalogue expanded with the introduction of floor wax, grease for shoes and paints for aluminum and wood.  The search for comfort in everyday life and the constant improvement of domestic environments...

Towards the end of the 1930s, when the business moved to Via Muredei in Trento, the product catalogue expanded with the introduction of floor wax, grease for shoes and paints for aluminum and wood.
Zobele production began to identify with what would become the common denominator of the products offered: the search for comfort in everyday life and the constant improvement of domestic environments.
 
Enrico Zobele Senior's innate ability to set his sights on different markets, even very distant ones, was highly valuable at that time, when it was necessary to tap into new trade outlets and find new countries to recover the raw materials necessary for production. 
 
Some trivia: "ENZO", the name of the new line, is the acronym of ENrico ZObele.
 
 
 
read more
9 Apr 2019
Via Muredei

In 1939, the  Fabbrica Chimica Zobele was able to invest in the construction of a larger premises with offices, production area and warehouse, moving to Via Muredei 2/4 in Trento. At full capacity, the factory had more than 300 employees and a monthly turnover of one million Lire...

 

At the end of the 1930s, the Fabbrica Chimica Zobele, at the peak of its prosperity, was able to invest in the construction of a larger premises.

In 1939, the company moved to Via Muredei 2/4 - Trento, into a structure made up of three spaces: one building for offices, one for production and the third as warehouse.  At full capacity, the factory had more than 300 employees who achieved a monthly turnover of one million Lire, while the product catalogue expanded.

Located between two railway lines, one national and the other local, both strategic targets of military bombings during World War II, Enrico Zobele Senior decided to limit damage in 1943 by transferring all the machinery into cellars in less sensitive areas nearby. All this was possible thanks to the collaboration of all the workers, who felt increasingly bound to the company by a bond of solidarity that transcended any roles and positions they held.

read more
26 Mar 2019
Fulvio Zobele

Fulvio Zobele (1923 - 2014), second born son of Enrico Zobele senior and Emma Hafner, gave his most significant contribution to the family business in the development of the production processes.

Fulvio Zobele (1923 - 2014), second born son of Enrico Zobele senior and Emma Hafner, together with his brother Luigi was a key player in the development of the family business until the 2000s and gave his most significant contribution in the development of the production processes.
 
Having graduated in Mechanical Engineering, he joined the company in 1947 with the initial task of travelling around Italy to promote Zobele products. Thanks to his engineering and technical skills, Fulvio found ever more innovative solutions to improve the production processes that led to the start-up of several new lines (e.g. steel wool). Together with Luigi, he guided the family business to success in the field of insecticides in the Fifties and Seventies. Fulvio, moreover, introduced the techniques for the production of anti-mosquito coils, after having discovered the availability of the patent. In the Seventies he designed the first anti-mosquito electrical device.
 
Remembered as “l’ingener Fulvio”, of a calm and quiet nature, he loved to play the accordion and play with his dog in his free time, but his real passion remained mechanics. 
 
Fulvio Zobele
read more
13 Mar 2019
First Industrial Automation

In the second half of the 1920s, the Fabbrica Industrie Chimiche Enrico Zobele was enjoying a period of prosperity that allowed investment in new machineries for fly catchers...

The second half of the 1920s was characterized by a worldwide economic recovery: industrial production and trade grew while the monetary system began to work again. However, the deflationary policies of Fascism combined with the effects of the financial crisis of 1929 aggravated the economic situation in Trentino, causing the closure of many banking institutions and the consequent loss of deposit savings of the local population.

Despite this negative economic climate, the Fabbrica Industrie Chimiche Enrico Zobele was enjoying a period of prosperity that allowed investment in new machineries for fly catchers, the first of which was bought in Prague and adapted by an ingenious local mechanic, who then, by the end of the 30’s, constructed another 7 automatic machines, increasing production up to 130,000 pieces per day.

read more
6 Mar 2019
Viscum Album

The "Aquila" Mistletoe, sold in small red and yellow tin boxes, was part of the Zobele catalogue until the 60s. The mistletoe was also the basic raw material for the production of flycatchers...

The mistletoe, Viscum album, is a rootless parasitic plant that exploits its host plant. It has evergreen leaves with poisonous berries and a strong scent. The paste obtained from the processing of the berries creates a sticky substance used to capture small birds, commonly widespread at the beginning of 20th century, for personal entertainment or for sale on the local market.

The "Aquila" Mistletoe, sold in small red and yellow tin boxes, was part of the Zobele catalogue until the 60s. The mistletoe was also the basic raw material for the production of flycatchers, which made the success of the company in the first years of activity.

 

 

read more
1 Mar 2019
Luigi Zobele

Luigi Zobele (1921 - 2008) the eldest son of Enrico Zobele senior and Emma Hafner, together with his brother Fulvio, was a fundamental reference in the development of the Chemical Products Factory until the 2000s.

Luigi Zobele (1921 - 2008) the eldest son of Enrico Zobele senior and Emma Hafner, together with his brother Fulvio, was a fundamental reference in the development of the Chemical Products Factory until the 2000s.

After high school he graduated in Chemical Engineering and joined the company in 1946. Luigi was the one who had the brilliant intuition on the potential success of steel wool, which allowed the company to grow in contrast with the local economy of the 1950s, still behind in the industrial sector. Together with his brother, he worked to promote the return of Zobele in the field of insecticides, starting the first production of anti-mosquito spirals in the sixties and then the mats in the seventies. The positive path in this sector will continue with the entry into the company of his son Enrico, when started the business of the first electrical devices, which led the company in 1975 to double the turnover and to increase the productive capacity by 100%.

Known as “l’Ingegner Gino” and well-liked by everyone, he is remembered as a person with a spontaneous and extroverted character, determined and pragmatic, with a strong commercial instinct, a traveler who was constantly looking for new products and markets for the family company.

(From the right: Luigi, his father, his mother and his brother Fulvio)

 

read more
21 Feb 2019
Vintage Pricelist

A price list from the 30s dedicated to the ENZO floor wax, the powerful perfumed liquid insecticide PIK PAK and to the honey flycatcher SPIRALETTE with patented pin and hook.

A price list from the 30s dedicated to the ENZO floor wax, the powerful perfumed liquid insecticide PIK PAK and to the honey flycatcher SPIRALETTE with patented pin and hook.

Images of these products, which the Chemical Products Factory Enrico Zobele - Trento was focusing its business on at that time, are depicted on the list header.

Contact information on the left, while on the right, after the address, the detail "Offer without obligation“ (Offerta Senza Impegno in Italian).  Description of the number of pieces per box and the liter quantity per tin with prices in Italian Lira. At the bottom right corner, in smaller characters, instructions for requirements for higher quantities defined as "important".

This is how Zobele's activity was promoted on the market at that time, thanks to its successful industrial production underway.

 

read more