12 Feb 2019
First Production Site

The first Zobele business was born in Trento (Italy), located at the beginning in a large room in via Mariani 8 and then in a building of about forty meters for ten behind the old family house, located in Corso III Novembre, 20, where started the proper industrial production

 

Founded by the Romans, expanding in medieval times and historically famous for the Council and its Bishops, formerly part of Austro-Hungarian Empire, at the end of the First World War the city of Trento was annexed to Italy.

The entrepreneurial spirit of the young Enrico Zobele remained, despite the epochal change, determined to face the negative context; a new currency and the wartime destruction of infrastructures, industries and agricultural areas made any supplying of goods activity particularly difficult.

Within this context the first Zobele business was born, located at the beginning in a large room in via Mariani 8, Trento and then in a building of about forty meters for ten behind the old family house, located in Corso III Novembre, 20, where started the proper industrial production, centred mainly on flypapers and birdlime.

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30 Jan 2019
Spiralette
Fly paper is a strip of adhesive paper, used in homes, coated with particularly sweet substances that attract insects, mostly flies, which on touching the adhesive strip remain stuck. This is an effective way to eliminate all insects that contaminate food or, for example, the surfaces of the...

Fly paper is a strip of adhesive paper, used in homes, coated with particularly sweet substances that attract insects, mostly flies, which on touching the adhesive strip remain stuck. This is an effective way to eliminate all insects that contaminate food or, for example, the surfaces of the dishes.

The "Perfetto Spiralette” flycatcher was a large consumption and maximum utility product which resolved the problem of insects in the early years of the 1900s. This was a very common problem in both families and activities located near cattle breeding or bogs.

Produced for seasonal use with peak demand in the hot months, customer’ orders were received in the autumn prior to the following summer months, with production beginning in spring and ending in July.

This product was one of the first items to be manufactured in Zobele, asserting its commercial importance from 1919 to the 70s.

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30 Jan 2019
Enrico Zobele Senior
Enrico Zobele Senior (1886 - 1950) was a visionary entrepreneur, laying the foundations of Zobele Group. Born to native Italian speakers originally from San Sebastiano, Folgaria, Trentino, he attended the primary and secondary school in Trento and Rovereto, before continuing his education in...

Enrico Zobele Senior (1886 - 1950) was a visionary entrepreneur, laying the foundations of Zobele Group. Born to native Italian speakers originally from San Sebastiano, Folgaria, Trentino, he attended the primary and secondary school in Trento and Rovereto, before continuing his education in technical-commercial subjects in Vienna, one the liveliest capital cities in Europe.

On finishing his studies, he found work in a Viennese bank where a loyal customer asked him to become a distributor for his products; shoe grease, wax and self-adhesive strips. Enrico accepted the offer, and after a short time requested a license for production in order to start up a new business in Trentino. The 1st World War put a brake on his ambitious project but, as soon as Trentino and Alto Adige were ceded to The Kingdom of Italy in 1919, Enrico opened the first Zobele small production area in Trento. The following year he married Emma Hafner, with whom he had two sons, Luigi and Fulvio, who took over the reins of the company when, after 30 years of extraordinary growth in the 30’s and the restart up of business following the 2nd World War, Enrico decided to retire from managing the business.

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